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Reasons for the popularity of halal cosmetics
Halal cosmetics

Halal cosmetics do not contain alcohol, animal fat and other ingredients prohibited by Islam. They are produced in accordance with the laws of the Quran. It is one of the fastest-growing niches in the cosmetics industry. The market for halal cosmetics is growing not only in Asia or the Middle East but all over the world, where there is a Muslim community. According to analysts' forecasts, this trend will become more and more evident. It is estimated that by 2050, at least 40% of the world's population will be Muslim.

According to the 2016 State of the Global Islamic Economy report, Muslims spent $ 50 billion in 2015 on beauty products. This amount is expected to increase to $ 81 billion as of early 2022.

Why is the demand for halal growing?

Halal cosmetics are getting more and more popular. They are becoming an important element of the strategy of cosmetic companies, their production is constantly being scaled up. The query "halal cosmetics" is searched on Google more and more frequently every year. Experts say that the size of the global halal market, including food, consumer goods, cosmetics, pharmaceuticals, logistics and other services, is estimated at $ 2-3 trillion a year. Food and drinks account for 38% of these, medicines - 23%, and cosmetics - 9%. However, the share of cosmetics on the halal market is steadily growing. The demand for halal cosmetic products is increasing among Muslims under 24 who love to wear cosmetics.

The ban on pork in the lives of Muslims is reflected in the way they use cosmetics. When asked about their expectations for halal brands, Muslims generally admit that they want them to be more affordable and meet the demands of their Muslim lifestyle. Halal products do not contain alcohol or ingredients derived from carnivores. They are manufactured in such a way as not to harm the environment or animals.

What are halal cosmetics?

In the Middle East, cosmetics are among the products that must be halal because their use is considered indirect consumption (due to the absorption of the ingredients through skin). At the same time, halal means that they must be permeable to water, which allows you to take ablution before prayer. For this reason, breathable nail polish is one of the most popular halal beauty products.

Halal cosmetics are free of alcohol and ingredients derived from carnivores. They are produced in such a way as not to harm the environment or animals. They are non-toxic and not tested on animals. This means a ban on the use of meat derivatives (especially pork), dead animals, toxins such as ethanol, blood and its derivatives. This eliminates the use of many popular cosmetic ingredients such as hyaluronic acid, collagen and elastin, certain dyes, glucosamine, keratin, panthenol and many others. Keratin is unacceptable because it is most often obtained from sheep's wool, just like lanolin. Collagen is also excluded as an animal component. Colastin that is, protein, is obtained mainly from pigs, elastin, chitosan - from crustaceans. Hyaluronic acid is obtained from rooster combs and bovine eyeballs. It is forbidden to use in the production pork fat, carmine acid (in the production of red dye), which is known as carmine and cochineal. It is made from insects. Finally, collagen is an animal ingredient.

Certification and composition of halal cosmetics

To obtain the necessary certificates for cosmetic products considered halal, one needs to go through several stages. First, the certifying organization must check all the documentation, the products themselves, examine the raw materials, recipes. If inconsistencies are identified, specialists should consult the manufacturer and recommend what needs to be corrected. Most often, certain ingredients must be excluded from the composition.

Talking about the requirements for the formulas according to which halal cosmetics are produced, they should be based on the laws of Islam. The cosmetics should not contain alcohol and components extracted from human organs, raw materials, and additives recognized as unclean from a religious point of view. We are talking about substances that are human waste products and components obtained from prohibited animals (pork, donkey). Cosmetics should not threaten human health, the members should be permitted from the point of view of Islam. If they can cause harm, they cannot be used by definition. After the raw materials and recipes are agreed upon, specialists must inspect the production. Cosmetic products must be produced on separate lines and marked with a special halal sign. Also, the regulatory authorities monitor the production process of cosmetics so that it fully complies with the established standard, without changing the formulation and raw materials. If there are no violations, an appropriate act is signed, which indicates the certification of production for compliance with the standard, and the company receives documents and permission to manufacture halal-labeled cosmetics.

Halal cosmetics market leaders

At some point, many companies that produce cosmetics began to seriously think about the composition of their products, which prompted them to produce pure cosmetics. As soon as halal cosmetics began to appear on store shelves, they immediately became in great demand. Moreover, such cosmetics have also gained popularity among women who are not Muslims, but want to use natural and environmentally friendly care products.

Today, the number of companies that supply quality halal cosmetics to the market is constantly growing. Famous brands include:

  • Wardah.
  • Orkid.
  • Ais.
  • Nailberry.
  • Somethinc.

Halal cosmetics leaders are two French brands: Khadija and Hasna Cosmetics.

Asian companies from countries such as Malaysia, Indonesia, Singapore, South Korea, and Saudi Arabia and the UAE in the Middle East have the largest market share in halal cosmetics. The most significant companies in the industry are:

  • MMA Bio Lab.
  • Ivy Beauty Corporation.
  • Talent Cosmetic Co., Ltd.
  • The Halal Cosmetics Company.
  • PHB Ethical Beauty.
  • Sampure Materials.
  • Amara.
  • Inika.
  • Martha Tilaar Group.
  • Clara International.
  • Saaf Skincare.
  • Prolab.
  • IBA Halal Care.

The global market for halal cosmetics in 2015 was $ 16.32 billion. According to Grand View Research, the value of this market will at least double by 2025.


Halal cosmetics - the standard of quality

The portfolio of beauty brands will increasingly accommodate the boom in the religious dimension of care, important to the followers of Islam. It is crucial to note that the halal certificate applies not only to the ingredients of cosmetics but also to all stages of their production - from purchase to production, packaging, storage, and distribution.

The rise in popularity of such cosmetics is associated with the growth of the Muslim population and the demand for vegan, organic, and natural cosmetics. It is an alternative to well-known major brands, which are sometimes considered more harmful to both the environment and users. Halal certification is becoming a benchmark for quality not only for Muslim consumers. The ethical aspect and absence of animal ingredients in halal cosmetics make them popular with vegetarians as well. In many countries, such cosmetics can be bought at fairs and Muslim beauty salons.